opening

Many people think that when a car goes out to sea, it means sending the car overseas, completing the delivery, and making a difference, and then "going out". Especially for those small and medium-sized car dealers, most of them went out to sea in the early days using a simple reselling model: finding the source of the car, competing freight rates, and issuing containers, earning profits from poor information and changing hands. It comes quickly and the threshold is relatively low. On the surface, it looks lively, but in fact the foundation is not solid. As soon as the market changes, policies change, and channels tighten, we will face difficulties in breaking orders, reducing vehicles, and repaying money at any time. This kind of going out to sea is just passing through the market and is never regarded as taking root in the market. Real car dealers go out to sea and finally bid farewell to the stage of simply selling goods to make quick money. From doing one-time sales to deeply cultivating the local area, building an ecology, and accumulating reputation, this is the real "going global" for autobots.

1. Only selling and reselling cars is the first stage of going to sea

The logic of many small car dealers going out to sea has always been very simple. They have no fixed customer base, no local outlets, no after-sales support, and no long-term business plan for what models are easy to sell. I am doing mobile business and being a "temporary vendor" in overseas markets. The shortcomings of this model can be clearly seen at a glance that it relies on market conditions and outlets. It has no pricing power. In the end, it can only price and fight for low prices. There is no fixed channel to get to know people, and middlemen increase prices layer by layer, and profits will be constantly diluted; there is no after-sales or word-of-mouth. Customers only do it once, without re-purchases or re-introductions; in the face of import bans, tariff adjustments, and new access regulations, they have no resistance at all and may be eliminated at any time. To put it bluntly, if you only sell cars and don't take root, you will always be a passerby in overseas markets and will not be the owner.

2. What is the real deep roots of car dealers

The real way to go out to sea is not to blindly expand scale and strive for shipment volume, but to stabilize, deepen and do business for a long time, break out of the thinking of reselling, and establish your own business chassis.

1. From "selling one car is one car" to locking in the local stability circle

Instead of relying on scattered orders to try your luck, we will deepen the target market, local car dealers, government and enterprise procurement, and online ride-hailing channels. Establish long-term cooperative relationships, have fixed ordering partners, rely on market conditions to live, and rely on trust to stabilize the market.

2. From just leaving the car to making up for after-sales and supporting services

Big car factories have overseas factories and service outlets, and small car manufacturers have their own flexible methods of doing things: simple maintenance on the ground, spare parts supply, repair and renovation, and transfer agency. Putting service at the forefront, so that customers can buy cars with security and use cars with the best information, will naturally form word-of-mouth communication.

3. From fighting alone to building an upstream and downstream resource ecosystem

Taking root is not a one-person effort, but an integration of resources. There are stable vehicle sources in the country, reliable logistics and freight forwarding, cooperation in overseas customs clearance, intermediary services for local translation, and channels for financial payment. Open up every link, reduce risks, reduce costs, and form your own closed-loop business.

4. Understand local rules and go long-term in compliance operations

Access standards for overseas countries, left rudder and right rudder, emission regulations, and used car import policies have been changing. Taking root in small car dealers no longer blindly follow the trend and deliver goods. Instead, they understand the rules first and then do business. They avoid modifying red lines and circumventing policy minefields. Only by complying with regulations can they last for a long time.

3. Selling cars is the starting point, and taking root is the end of going to sea.

For small and medium-sized car dealers, simply selling cars can only earn short-term hard money and take root deeply. Only then can they earn long-term stable money. The so-called "going out" has never been as simple as shipping cars abroad. Instead, people go out, ideas go out, and models go out, from short-term vendors to long-term operators in overseas markets.

end

The air outlet will definitely change, and the dividends will definitely not be lost. Only the roots will remain. When car dealers go out to sea, they should not just be passers-by who resell them, settle their hearts, take root, build channels, and establish reputation. From simply selling cars to deeply cultivating business, this is the real way to go out, stand firm, and go far.

Source: Xiong Yu, digital automobile export

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