You have just entered the export of used cars, and there is a high probability that you will be in this state:

● There is a little vehicle source, but not much;

● There are no cases, and we cannot produce a single delivery record;

● If there is no team, you are the boss, business, customer service, and editing;

● Due to tight budget, investment? Reluctant to buy an account? Afraid of being cheated.

But you heard that your peers received overseas orders through social media, so you also signed up for TikTok, Facebook, WhatsApp, and started sending source photos and forwarding policy news...

Three months later: fans have double digits, inquiries have single digits, and transactions are zero. You start to wonder: Is this business already done badly?

It's not that it's bad, it's that novices get visitors by doing social media. There are a number of exclusive traps-novices step on almost all of them. Today's article is dedicated to you who are just starting out: What is the difficulty of a novice and  how to play in the first three months.

1. What is the difficulty for novices: It's not that you can't post content, it's these five pitfalls

Pit 1: There is no case, and you still want buyers to believe you first

This is a common weakness for novices and all exporters, but it is the most fatal for novices-because you haven't even delivered a single order yet.

The buyer asked you for historical delivery records, but you couldn't get them out; asked you to send a video of loading the container, but you didn't have them; asked for a test report template, but what you are looking for is wrong yet.

Online buyers are afraid of two things: the goods are not right, and the money and goods are empty. An unknown seller with no record, why should he make a payment? He would rather spend 10% more to find old sellers with exhibition halls and cases.

No case → no trust → no order → never a case.

This is the first dead end for a novice. Breaking the law is not to be forced, but to borrow-the following suggestions are detailed in detail.

Pit 2: Five platforms are fully opened, but none of them can work

The most common actions for novices: TikTok, Facebook, Instagram, YouTube, and LinkedIn register, and send five messages a day, one for each of the five platforms.

Result: Every platform is a zombie account, the algorithm does not recognize you, and the number of recommendations is all single digits.

The platform is a playground on the C-side, and you are a businessman on the B-side. The algorithm needs to be entertaining, and you want accurate car dealers. Moreover, buyers in each market are on different platforms-Russia is on VK/Telegram, Central Asia and Africa are on Facebook/WhatsApp, and young buyers in the Middle East are on TikTok.

What a novice should do most is not to ask for everything, but to fight only one.

Pit 3: Account risk control is zero, and the account is gone before it is started

New accounts are restricted, frequently verified, and WhatsApp is blocked just after adding dozens of people-these are not bad luck, but a failure to understand the platform rules.

China seller accounts naturally suffer losses:unstable IP, incomplete registration information, and high-frequency people sending homogeneous messages in a short period of time are all actions that trigger risk control.

What is lost is not just the account, but also the customer relationships and content assets that have been hard-earned. Newbies often do not have the concept of raising numbers and preventing lockups, and work hard as soon as they come up.

Pit 4: Being cheated by customers is a tuition fee exclusive to novices

Newbies are scammers 'favorite prey-because you have no experience, no awareness of backtrack, and are eager to bill.

In the social media inquiry pool, there are a large number of these types of people:

C-end retail investors

: Ask for a single car and retail services, and the after-sales cost is higher than the profit;

peer pricing

: Touch your reserve price and channels under the banner of procurement;

Deposit party liar

: The conversation is hot, let you pay the deposit first, pay the freight first, and then disappear.

Veterans will recite their mistakes before quoting, while novices will always answer any questions-time will be swallowed up by invalid inquiries, and real money may also be cheated.

Pit 5: Use one person as five people, and then blame yourself for not working hard

The content needs to be photographed, cut and translated; inquiries need to be returned, corrected and quoted; customers need to follow up and urge orders...

One person cannot finish the relay race. Getting customers is not a 100-meter sprint, but a complete chain from content to delivery. The most common mistake for novices is that they just need to work harder-but what is lacking is not effort, but system and rhythm. Customers that are kept in mind today will be missed tomorrow; without SOPs, all follow-up nodes on Day 3/7/14 will be missed.

2. Think clearly before you start: Before starting a social media, answer 3 questions first

Before registering for any account, spend a week thinking about these three things. Thinking clearly before doing it is much more valuable than blindly posting content for a month.

Question 1: Which market and what type of car do I make?

Newbies are most reluctant to want any market and sell any car.

Choose a market to look at three things: policy thresholds, logistics costs, and competition density. Look at the same thing when choosing a model:What car source advantages do you have -new energy? Is it the right rudder? Are specific brand accessories easy to get?

The narrower the positioning and the more focused the content, the easier it is for the algorithm to help you find the right person.

Question 2: Do I sell cars or do I provide services?

Newbies often do not have a stable source of cars, but they can still enter the game-domatchmaking and services: help overseas buyers find cars, help domestic car sources find orders, and earn service fees or price differences.

Different positioning, social media plays completely different:

First think clearly what category you are in, and then decide what to shoot.

Question 3: How long and how much budget do I plan to invest?

Social media acquisition is a slow variable. Set yourself a clearwindow of trial and error-such as 90 days, 10 hours a week, and a zero-flow budget. During the window period, only natural traffic will be done, and no traffic will be poured or powder will be purchased.

Window expiration reply: If there is an inquiry, it indicates the right way and continues to zoom in; if there is no inquiry, go back to the system instead of continuing to increase the number.

Written at the end: 3 sentences for novices

1. Newbies who work as social media to gain customers have only one goal in the first three months-to complete the first order.

2. There is no case that is not terrible. The scary thing is that it cannot borrow; no one is terrible. The scary thing is that there is no system.

3. Fans are not assets, trust and acceptance are; survive first, then talk about enlargement.

4. On the road to social media getting visitors, the key for novices to win is not how fast they run, but how few they step on them.

Source: Xiong Yu, digital automobile export

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