Russian demand for luxury vehicles is on the rise: German SUVs are very popular, with the Audi Q5 leading the way

From January to September of this year, the number of new high-end cars imported into Russia increased by 38.5% year-over-year, reaching 34,959 units. German brands continue to dominate the market, with BMW, Audi, and Mercedes-Benz accounting for the top three in terms of imports.According to data from the market analysis firm Avtostat, as reported by Russian automotive magazine Autonews, from January to September 2026, the number of new high-end cars imported into Russia increased by 38.5%, reaching 34,959 units. In this growth period, German brands remained dominant, with BMW, Audi, and Mercedes-Benz taking the top three spots in terms of imports.The data shows that BMW ranked first, with 10,321 units imported, a year-over-year increase of 8.1%. Audi had 9,714 imported units, a significant increase of 356.5% compared to previous years. Mercedes-Benz came in third, with 7,319 units imported, a year-over-year increase of 30.7%.Apart from these three German brands, Infiniti also saw a year-over-year increase of 69.3% in imports, while Mini experienced a growth of 20.5%. In contrast, Porsche and Jeep saw slight declines in imports.In terms of specific models, the Audi Q5 became the most popular imported high-end vehicle in the Russian market. During the first nine months of this year, 4,452 units of this model were imported, a year-over-year increase of 655.9%. Following closely behind were:BMW X3: 3,057 units imported, a year-over-year increase of 19.8%Audi Q3: 2,455 units imported, a year-over-year increase of 931.5%Other popular models included:Mercedes-Benz G-Class: 1,506 units importedMercedes-Benz GLE: 1,362 units imported, a year-over-year increase of 117.6%BMW 5 Series: 1,034 units imported, a year-over-year increase of 72%Audi A5: 959 units imported, a year-over-year increase of 888.7%Overall, consumer interest in high-end vehicles in Russia is still growing. In the first nine months of 2026, a total of 552 new luxury cars were sold in Russia, a year-over-year increase of 8%. However, sales in September decreased by 17.5% year-over-year. Among luxury car brands, Rolls-Royce, Bentley, and Lamborghini remain among the top three most popular brands among Russian consumers.**Conclusion**This set of data indicates that the Russian high-end vehicle market still favors German SUVs and mid-size luxury models. Products like the Audi Q5, BMW X3, and Mercedes-Benz GLE are particularly popular, with strong demand. Although these figures refer to imported new cars, they clearly show that Russian consumers’ acceptance of high-end SUVs and luxury brands has not declined. If there are any opportunities for improvement in terms of compliance, distribution channels, and payment conditions, these models remain important areas of focus.**Source:** Guangdong HaoChe**[Disclaimer] The content on this website, including images and text, is sourced from the internet. The copyright belongs to the original authors. We respect the rights of the original authors, and the content is provided for informational purposes only. If there are any disputes over copyright, please contact us for handling.****End**
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