Recently, Chongqing local car companies Changan Automobile and Celis successively released sales data for the first half of 2026. From January to June this year, Changan Automobile's cumulative delivery exceeded 1.1956 million units, of which overseas delivery reached 402,000 units, a significant increase of 35.1% year-on-year; Celis 'cumulative sales in the first half of the year were 196,500 units. While undergoing in-depth adjustment of its product structure, its core sales of new energy vehicles reached 178,700 units, a year-on-year increase of 3.87%.

Changan automobile

Changan Automobile's overall performance in the first half of this year was stable, with a cumulative delivery of 1.1956 million vehicles showing strong development resilience. What is particularly eye-catching is that its internationalization strategy has ushered in an explosive period. Overseas deliveries of more than 400,000 vehicles not only hit a record high, but also accounted for one-third of total sales, becoming the strongest engine driving corporate growth.

In the domestic market, Chang 'an's new energy transformation also maintains a charging attitude. In the first half of the year, its new energy models delivered a total of 456,000 units, a year-on-year increase of 5.2%.

Changan Automobile's sales of new energy vehicles have steadily increased due to its product structure advantage of "global layout". At present, Chang 'an has built a pedigree of three intelligent new energy brands: Avita, Deep Blue Automobile, and Chang' an Qiyuan. Among them, Changan Qiyuan accurately anchors the demand for mainstream family vehicles and has become a solid foundation for the new energy mass market with its high cost performance and battery life advantages; Deep Blue Automobile focuses on young consumer groups and adopts the parallel strategy of increasing range and pure electric dual-track. Through the continuous iteration of main products such as Deep Blue SL03 and S7, it accurately enters the younger market; Relying on the top-level cooperation of "Chang 'an + Huawei + Ningde Times", Avita is steadily developing in the field of high-end smart driving and continues to consolidate its brand image of high-end smart electric vehicles. The seamless connection from high-end to the public allows Chang 'an to produce highly competitive products when facing consumers from different circles.

celerus

In the first half of this year, Celis demonstrated a high-quality development logic of "adjusting structure and accumulating energy". On July 1, Celis issued an announcement on the Hong Kong Stock Exchange that although due to the elimination of traditional production lines, the overall sales volume in the first half of the year was 196580 units, a slight decrease of 1.02% year-on-year. However, the total volume looked at the structure and its core value sector--The new energy vehicle business still maintained positive growth, with cumulative sales reaching 178777 units, a year-on-year increase of 3.87%. Among them, sales of Celis Motors (mainly the Qujie series), which represents the core high-end line, reached 160770 units, a year-on-year increase of 5.60%.

At present, the proportion of new energy vehicles in Cyrus 'total sales has jumped to 90.9%. From the perspective of product structure, Celis 'market advantages are highly concentrated on the deep binding of "intelligence" and "high-end". The main products represented by the Wenjie M7 and the flagship model Wenjie M9 have transformed cutting-edge technologies such as advanced intelligent driving (ADS) and Hongmeng smart cockpit into absolute core selling points through in-depth cooperation with Huawei under the Hongmeng Intelligent Model. In the high-end new energy luxury SUV market of 300,000 or even more than 500,000 yuan, the Wenjie series has firmly established a solid market moat.

Source: New Chongqing-Chongqing Daily

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