Walking into the China (Chongqing·Banan) used car export base located on Longzhou Avenue, Banan District, the glass curtain wall building is particularly eye-catching in the sun. New energy vehicles to be exported are neatly displayed in the exhibition hall on the first floor, and overseas order data are scrolled in real time on the large digital screen on the second floor. From the launch of the official website to the opening of the VR panoramic exhibition hall, from the layout of overseas specialty stores in six countries to the "one base, two platforms, three major characteristics, and ten service centers" model that has become famous across the country, this western benchmark base only took a short period of time. The leap from conception to implementation was completed in one year.

What is little-known is that behind the rapid rise of the base, there is a core figure-Hou Bo-who manages the entire process but always stands out of the spotlight.

Sixteen years of sharpening the sword: from e-commerce planning to export base operator

In October 2009, Hou Bo joined Chongqing City Huanyu Automobile Sales Co., Ltd. At that time, Huanyu Automobile was at the juncture of transforming from traditional used car dealerships to branded operations, while the young Hou Bo started from the e-commerce planning department with Internet thinking and brand marketing experience and became a pioneer in the company's digital transformation.

From building the company's official website to building the "Huanyu Good Car" brand, from operating the "Huanyu Community Store Project" to taking charge of the marketing center and major customer department, his position has been adjusted several times in the past 16 years, but it has always focused on "brand building and Project implementation" This core line. Under the direct leadership of Chairman Fu Yueming, he grew step by step into the chairman's most reliant right-hand assistant, and also developed the hard skills of "building a system from 0 to 1".

Behind the award of Huanyu Automobile as a "Famous Trademark of Chongqing City", Hou Bo has always been the executor who has been on the front line and implemented the details in the process of brand projects turning from drawings to reality. Anyone familiar with him knows that this assistant general manager does not like to stand in front of the stage, but he can always produce solid results at critical moments.

One year of hard work: turning a blueprint into a national benchmark

At the end of 2024, the industry trend for used car exports is beginning to emerge, and Huanyu Automobile decided to make every effort to build an export base project. This burden was once again handed over to Hou Bo.

What is placed in front of you is a nearly blank answer sheet: What should the base be like? How to build the service system? How to build industry influence? He did not copy the ready-made model, but combined Chongqing's industrial characteristics with Huanyu's own advantages, systematically proposed a development structure of "one base, two platforms, three major characteristics, and ten service centers", integrating vehicle procurement, testing and preparation, and compliance. The entire chain of links such as endorsement, international logistics, and tax refund declaration are incorporated into the integrated service system.

Throughout 2025, he completed almost all the base projects alone. From the functional zoning design of the base building to the process sorting out of the top ten service centers, from the implementation of the base's brand image design one by one to the development of online digital platforms, he took the lead in advancing everything. It became his normal work that year to connect with government departments, cooperative agencies and overseas teams during the day, and polish plans and coordinate internal resources at night.

It was during this year's high-intensity attacks that the base completed the "three-level jump" of hardware construction, service system construction and global network linkage. The official website of the base was officially launched, the VR real-life exhibition hall is open to the world, and the base integrates DG motors overseas specialty stores in six countries including Azerbaijan, Belarus, and Cambodia. The "Banan Model" has begun to be mentioned and used for reference by the industry nationwide.

The wine is also afraid of deep alleys: Let Chongqing base go nationwide

The construction of the base is only the first step. How to make it visible in the national and even global markets is another question facing Hou Bo.

Being well versed in brand communication, he played a combination of "online and offline linkage". At the upper end of the line, relying on the official website, Short Video and industry media matrix, we continue to export base models, service capabilities and export cases to create a digital display window; at the offline end, we actively undertake industry inspections, hold exchange activities, and participate in industry forums, allowing colleagues across the country to perceive the operating strength of the base on the spot.

Under his continuous management, this used car export base, which was built under the leadership of enterprises and supported by Banan District, quickly became one of the most well-known export bases in the country. It has successively welcomed industry associations and corporate delegations from many places to visit and inspect. The Banan sample of "Chongqing Cars Going to Sea" is more and more familiar to more people. At the beginning of 2026, Huanyu Automobile, the operating entity of the base, was awarded the title of "Advanced Collective for High-Quality Economic Development in Banan District." Behind this collective honor is the dedication of countless days and nights of the company's leaders and team.

Today's used car export base in China (Chongqing·Banan) has long been a business card of Chongqing's used car export industry. However, whenever an inspection delegation visits or media interviews, the chairman is the one who stands in front of the stage to introduce him. He habitually stands on the side of the team, carefully records and fills the position at any time.

From e-commerce planning to export bases, in his 16-year career, Hou Bo has always played the role of "driving force behind the scenes"-proposing plans, promoting implementation, polishing details, and then giving the spotlight to brands and platforms. For him, the growth of the base day by day and the use of Chongqing cars to the global market are the best medals.