1.Get customers dead: Online follow the trend and make Short Video, customers are inferior, and low prices are included

Social media copied their peers to shoot videos, only attracting small overseas middlemen and only fighting for the lowest price. Big orders cannot be obtained, and small orders have meager profits. Peasants maliciously lowered prices, and customers compared prices everywhere. Relying on intermediaries to resell customers, most of the commissions were taken away. The customer made a one-time transaction without repurchasing. He did not stabilize the customer base for a long time, kept burning promotion fees, and continued to lose money.

2. Death with compliance qualifications: Affiliated to a leather bag company, the car was detained in violation of regulations

Find low-cost intermediaries, and vehicle transfer, commodity inspection, and documents are not in compliance. Customs inspections detain vehicles, and detention fees and fines are superimposed. Mortgage cars and modified cars cannot be exported directly. The intermediary misappropriated the payment for goods, and both the money and the car were empty.

3. Death of destination country policies: blind hoarding of cars, sudden changes in access policies and overstocking of stocks

Follow the trend and purchase popular models, ignoring age, emissions, and certification. Importing countries suddenly imposed tariffs and restricted old cars. The car cannot be cleared for customs clearance when it is sent out, and the cost of returning it is extremely high, so it can only be sold locally at a low price.

4. Settlement of bad debts: The deposit is too low, and the destination port will refuse it, and the price will be lowered and the final payment will be defaulted.

Only based on verbal trust and a low deposit. Buyers bargain and abandon the goods when the goods arrive at the port. Detention fees at the port are rising day by day, and there is a huge loss on return shipments. Retail investors lack risk control over letters of credit, make overseas collections difficult, and a large amount of final payments cannot be recovered. Exchange rate fluctuations eat away paper profits.

5. Capital logistics is entangled: the advance period is long, sea transportation and miscellaneous fees are high, and the cash flow is broken

The advance for vehicle collection, preparation, storage yard, shipping, and customs clearance takes 2 to 4 months. The hidden costs such as cargo space dumping, transfer fees, storage fees, and inspection fees are relatively high. A large number of practitioners flocked to Nansha to conduct internal inspections. The profits of bicycles are particularly low, the inventory cannot be sold, and the interest on funds has been consumed. Then, when the capital chain is broken, they leave the market.

A brief summary:

1. Compliance: Select a regular export enterprise, do not touch problem cars, and have clear contract rights and responsibilities.

2. Market: Deeply cultivate 1-2 countries, collect cars according to local standards, and do not blindly hoard goods.

3. Customers: Focus on overseas B-end wholesalers and reduce scattered retail investors.

4. Payment back: The deposit should be at least 30% or more. The final payment should be settled on board the ship, and the letter of credit should be sent for large orders.

5. Logistics: Calculate all miscellaneous fees, lock shipping schedules, and avoid damage and losses from dumping containers.

6. Capital: The advance period is long, test the water for small orders, and don't put heavy positions on inventory.

Advice: Don't follow suit. Go through the entire process first and then expand the scale.

Source: Xiong Yu, digital automobile export

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