In the first five months of 2026, China exported 4.059 million automobiles, a year-on-year increase of 63%, with an export value of US$72.8 billion. There is a high probability of exceeding 10 million vehicles throughout the year. The tuyere is real-but there are many more people who die from the tuyere than those who fly.

After three years of automobile export, I have gone from a loss of 500,000 yuan to a steady monthly sales of over one million. I just want to say one thing to my brother who just joined the bureau: Don't start offline and social media as soon as you come up, and honestly put your international stand up.

Next, I will tear this logic apart and break it up. After reading it, I will help you save at least 300,000 yuan in tuition.

01Offline exhibition? You may not even be able to earn your ticket money back

Last year, a friend who made used cars flew to Dubai to attend the auto parts show with a budget of 200,000 yuan. Booth fee is 60,000, travel is 40,000, sample transportation is 30,000, translation and miscellaneous fees are 20,000-during the three-day exhibition, 47 business cards were received, less than 5 customers actually followed up, and 0 transactions were completed.

This is not an exception. There are three fatal problems with offline channels:

The first is the trust barrier. A China you don't know stood at the Dubai exhibition and said to you that I have a batch of good cars. Why should buyers believe you? People can't even verify whether your company exists or not. There are platform endorsements, credit guarantees, and transaction records on the international station, so buyers dare to place orders.

The second is the cost black hole. Fly to an overseas exhibition and start at least 100,000 yuan. Three flights without a deal, 300,000 yuan was wasted. The basic stores on the international station have less than 30,000 yuan a year. With a 10,000 through train promotion fee, 40,000 yuan can complete the complete closed loop from exposure to inquiry to transaction. For the same money, you can try once offline, and enough online for a year.

Third, the feedback is too slow. You talked to 50 people at the show, and all you knew was that customers from the Middle East were interested in our SUVs. Back-end data from the international station tells you directly: The search for Chinese SUVs in the United Arab Emirates increased by 37% month-on-month, and Saudi buyers 'inquiry conversion rate for new energy used cars is 2.3 times higher than that for fuel vehicles. Data is more reliable than intuition.

02Doing social media? The video has been filmed for three months, and the number of views has not been as many as your friends 'circles.

I know what you want to say-isn't it all about TikTok going to sea these days? Make content!

The idea is right, but the order is wrong.

Social media is along-term and highly uncertain channel. You take a car introduction video, from planning to shooting to editing to release, and you spend the whole day in it. Then what? 300 broadcasts, 5 likes, and 0 inquiries. Even the algorithm doesn't understand who you are. Why should it give you traffic?

The international station is a channel for instant feedback. You upload information about a car, and you can see the exposure, clicks, and inquiries on the same day. Someone searched BYD Yuan Plus price to find your product. This is not widespread traffic-this is an accurate buyer who comes to ask for a price with a budget.

Compare a set of data:

To reach 10,000 social media fans from 0 to 10,000, it takes an average of 6-12 months of continuous content output, and the proportion of fans who really have purchasing intentions may be less than 3%

From the time the international station opens to the time it receives the first inquiry, it takes as fast as 3 days and as slow as two weeks-and behind each inquiry is a real purchasing demand

Survive first, then talk about brand. The international station helps you solve the problems of surviving, and social media helps you solve the problems of living better. The order cannot be reversed.

The three invisible dividends ofthe 03International Station are unknown to people who have not done them

Bonus 1: You don't need to understand every country's regulations

The biggest hole in automobile exports is compliance. Different countries have different requirements for emission standards, safety certification, import tariffs, and customs clearance documents. Research it yourself? The laws and regulations of 22 countries in the Middle East alone can lead you to doubt life. Behind the logistics and customs clearance services of the international station is a set of standardized processes that have been implemented in more than 200 countries and regions. You focus on selling cars, and the platform handles compliance.

Bonus 2: Buyers come to you voluntarily, not you looking for a needle in a haystack

The simple truth is: Which is more likely to get a deal, a person who searches for Chinese electric car supplier on Google or a person who likes your TikTok video? The traffic logic of the international station issearch for matching-buyers come with needs, and if your products match, inquiries will naturally come. This is the most efficient way to get customers, no one.

Bonus 3: The platform is helping you build reusable assets

Every transaction record, every buyer review, and every product data you accumulate on the international website will add points to your store. A store that has been open for two years, has 50 positive reviews and has a high platform star rating, and a new store that has just opened has a vastly different trust from buyers. Offline, your relationship follows people; on the international station, your credit follows the store. This is an asset that can continue to add value.

04Correct starting posture: Walking on three legs, taking the international station first

I am not saying that I will never do offline or social media. I meanin stages:

The first stage (0-6 months): The international station is the core. Open stores, put core models on shelves, and run the entire link from exposure → inquiry → quotation → transaction → logistics. The goal is not to make a lot of money, but to verify in which markets my car is wanted and at what price it can sell.

Phase 2 (6-12 months): Data-driven polishing. Looking at the background data, we will focus on investing in through trains in which market has a high inquiry conversion rate, and optimize the product details page of which model has a high click rate. At the same time, start to accumulate customer cases and transaction materials-these are the ammunition for your future social media.

The third stage (after 12 months): Social media + offline assisted amplification. Using verified data and real customer cases on international websites to do social media content-endorsements with transaction records, the persuasive power of the content is completely different. Offline exhibitions are also more confident, because you already know where your target market is and what models are the most popular. Participating in the exhibition is no longer a chance, but a precise sniper.

Finally, I'll tell you the truth

In 2026, China's automobile exports are entering a period of stock competition from an incremental dividend period. The export volume of 10 million vehicles means that global buyers have established their understanding of China cars, and there is no problem that no one will know if you don't do it. The question now becomes: Buyers know that China cars are good, but who do they choose to buy them?

The answer is simple-choose the one that looks most reliable on the platform.

The international station is an admission ticket that makes you look reliable. Low cost, fast feedback, endorsement, and accumulation. Get this admission ticket first, and then talk about upgrading your play style.

Don't let yourself become someone who received a bunch of business cards at the exhibition and came back to find that no one could keep up.

Source: Digital Automobile Export-Fireworks

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