[Moscow News] According to AUTOSTAT quoted Ilya Petrov, retail sales director of Russian dealer group Avilon, the Russian car market may usher in a large-scale product replacement in 2026: OMODA, JAECOO and TENET plan to launch a number of new models, and Changan will also introduce new cars under the Deep Blue sub-brand. Petrov emphasized that the "gold value" of new cars in Russia ultimately depends on three things-the degree of localization of production, price positioning, and whether car companies can accurately cover the actual needs of local core market segments.

In terms of demand structure, SUVs are still generally regarded as the most certain track by Russian channels. Alexander Shaprinsky, commercial director of dealer network Pragmatika, judged that by the end of 2025, SUVs 'share of the Russian market will exceed 70%, so SUVs will still be the "most promising market segment" in 2026. He also mentioned that the "belated" launch of LADA's new crossover Azimut may also become one of the important events in the Russian car market in 2026.

At the specific model level, Nikolai Ivanov, ROlF's new car sales director, named three more promising products: the just-released Voyah flagship model, and the Taishan, which is positioned as a crossover;OMODA C3; and the new Exlantix crossover from the OMODA brand. Ivanov believes that the Russian market is forming a clear trend: under the current pattern, brands are more likely to continue to expand their product series rather than "exit" certain models on a large scale. This trend will continue in 2026.

[Short comment] It can be seen from the Russian channel that the focus of competition in 2026 is no longer just "whether there is a car", but "who can make a car more like a local product": higher localization and more stable A price system, a configuration and power combination that is more in line with the mainstream demand of SUVs. For China car companies and exporters, if new energy/electric sub-brands such as Deepal enter Russia, they must not only seize the SUV market, but also calculate the localization and cost structure in advance. Otherwise, no matter how good the product power is, it may suffer from pricing and supply stability. At the same time, the Russian channel's judgment of "increasing number of models" means that competition will be more intensive, and the risk of a single blockbuster approach is rising.

Source: Guangdong Good Car

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